Surprisingly nowadays politicians use alternative media to try to win the votes. The latest and most talk about in the election is the President of The United States Barack Obama. Not just because he stood center stage and made a passionate speech in hopes of delivering equality between race and political lines, he is the first African-American to win the presidential vote (Louie, 2007).
In the article, stated that Obama campaign uses mobile phone to connect direct to the audience or nation and for that creates potential in helping the vote cast. The mobile for this campaign function as ‘’Call Friends’’ to make sure nation’s family and friends cast their votes to Obama.
According to Schirato and Yell (1996) stated that genre is a form of senses of types expected from different field, tenor and mode. This means that the campaign uses mobile (iphone) as a new genre to easily have a ‘face-to-face’ communication with the nation through mobile.
According to Shankland (2008) stated that Senator Barack Obama launched an iPhone application for the presidential campaign as a political recruiting tool. The key of iPhone is making it easy to reach out and make a quick impact to the audience.
However didn’t they realize the consequences of using mobile phone too much? Why are they still insisting nations to vote for him through mobiles?
Mobile phone has loads of complication and it endangers the health issue in today’s society. Consider that mobile phone these days may cause all kinds of health implication, for instant brain tumor and brain disturbance (PSRAST, 2009).
Besides, base on my experience, watching football from mobile, a small screen will strain my eyes. Due to the size of the screen, I have to focus so much towards the screen causing nothing but misery and torture, maybe which is one of the reasons that my eye power increased!
References
1. PSRAST 2009, Mobile phone safety, psrast.or, viewed 10 June, <http://www.psrast.org/mobileng/mobilstarteng.htm>.
2. Schirato, T and Yell, S 1996, Communication and cultural literacy: an introduction, St. Leonards, NSW, Ch. 5, pp. 90-117.
3. Shankland, S 2008, Obama releases iPhone recruiting, campaign tool, Cnet.com, viewed 10 June, < http://news.cnet.com/8301-13578_3-10056519-38.html>.
4. Louie, R 2007, Who Is Barack Obama?, Essence, viewed 10 June, <http://www.blogger.com/4. Louie,%20R%202007,%20Who%20Is%20Barack%20Obama?,%20Essence,%20viewed%20%3C%20http://www.essence.com/news_entertainment/news/articles/whoisbarackobama%3E.>.
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